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BOOKS * Boone, Louis E.; and Jurtz, David L., Contemporary Business, Dryden Press, Orlando Fl. (regularly updated). * Boone, Louis E.; and Jurtz, David L., Contemporary Marketing, Dryden Press, Orlando Fl. (regularly updated). * Rapp, Stan; and Collins, Tom, Beyond Maxi-Marketing, McGraw-Hill, New York (1994). Rapp, Stan; and Collins, Tom, Maxi-Marketing, McGraw-Hill, New York (1987). Note: Those marked with * are recommended as easy-to-read introductory texts. Library Index  Previous Section  Next Section

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