The Learning Revolution Library - Business Development

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BOOKS
* Boone, Louis E.; and Jurtz, David L., Contemporary Business, Dryden Press, Orlando Fl. (regularly updated).
* Boone, Louis E.; and Jurtz, David L., Contemporary Marketing, Dryden Press, Orlando Fl. (regularly updated).
* Rapp, Stan; and Collins, Tom, Beyond Maxi-Marketing, McGraw-Hill, New York (1994).
Rapp, Stan; and Collins, Tom, Maxi-Marketing, McGraw-Hill, New York (1987).

Note: Those marked with * are recommended as easy-to-read introductory texts.

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