|
| BOOKS |
| * Boone, Louis E.; and Jurtz, David L., Contemporary
Business, Dryden Press, Orlando Fl. (regularly updated). |
| * Boone, Louis E.; and Jurtz, David L., Contemporary
Marketing, Dryden Press, Orlando Fl. (regularly updated). |
| * Rapp, Stan; and Collins, Tom, Beyond Maxi-Marketing, McGraw-Hill,
New York (1994). |
| Rapp, Stan; and Collins, Tom, Maxi-Marketing, McGraw-Hill,
New York (1987). |
Note: Those marked with * are
recommended as easy-to-read introductory texts. |
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