from the Internet, and by
early 1999 that was up to $18 million a day.
"Virtual book companies" such as Amazon, in
the United States, and the Internet Book Shop and Blackwells, in England, now offer
millions of titles for ordering on line. We predict this model will be one of the most
successful commercial applications of the learning revolution.
The business-teacher-multimedia model
The barriers between business and education are
rapidly coming down, and that, too, is an essential part of the breakthrough.
Again several initiatives in innovative New Zealand
show the models:
Wendy Pye has become one of New Zealand's wealthiest business women. Dismissed by New
Zealand News Ltd. when it was taken over by an investment company, she formed Sunshine
books. Its philosophy: teaching children to read. Its theoretical base: New Zealand's
whole-language reading research. Its authors: some of the world's best, starting with Joy
Cowley and June Melser. Its big breakthrough, apart from Wendy Pye's entrepreneurial
brilliance: setting up a television production partnership between her, Brian Cutting - a
reading expert and former teachers' training college lecturer - and television network
pioneer Tom Parkinson.
That led to the production of The Magic Box
television series which now screens Monday to Friday on the United States Learning Channel
to an audience of 15 million, promoting sales of the books it features. Sales to date of
Sunshine books: 85 million units.5 Sunshine is also a leader in
learning on the Internet. The company has seven-year-olds in countries and states as
diverse as South Africa, Alaska, New Zealand, Singapore, Poland, Canada and America
designing their own books on line.
from Auckland, Jerome and Sophie Hartigan are turning their Jumping Beans physical
brain-development programs for infants into a franchised network, and developing Beanie
as a book and television cartoon character to cover the main principles of learning.
Prashnig's Creative Learning Company, with its physical base in Auckland, New Zealand, is
typical of the coming links between good educational research, an innovative interactive
multimedia product, and the Internet. Her new Working Styles Analysis6
is readily available on the Web. To check your own style, you can download a
questionnaire, fill it in and order an inexpensive computerized printout.
New Zealand entrepreneur, David Perry, has taken his
Contents Page Preface