Create constancy of purpose for improvement.

Adapt the new philosophy of quality.

Cease dependence on mass inspection.

End the practice of awarding business on short-term costs.

Constantly improve the system.

Institute training to teach workers to do the job well.

Institute leadership consisting of helping people.

Drive out fear of asking questions.

Break down barriers between staff areas.

Eliminate workforce slogans, exhortations and targets.

Eliminate numerical quotas.

Remove barriers to pride of workmanship.

Institute a vigorous program of education and retraining.

Take action to accomplish the transformation.

W. Edwards Deming, Out Of Crisis, Massachusetts Institute of Technology Center for Advanced Engineering Study.